Day 1 – Writing and Structuring Your Cold Email
Automate your cold email with these templates, tool and LinkedIn
In this session you will be taught:
- Add LinkedIn to your cold emailing efforts
- The process behind the Group-invitation strategy
- Building relationships before making cold email pitches
- Automate your cold email with campaigns
- Best templates for your campaigns

Josh Turner
Founder, Connect 365
9:00 am ET
How to make purpose-driven cold email an integral part of your overall marketing strategy
In this session you will be taught:
- Why and how marketing needs to evolve
- The most important part of a cold email
- Why you should not rush into the sales
- A/B testing your emails
- Why your emails’ voice needs to match your website

Mike Lieberman
Founder, Square 2 Marketing
9:30 am ET
The 3 anatomies of cold emails that are personalized for industry and niche
In this session you will be taught:
- The 3 Anatomies of a cold email
- What to do if you get a lot of no’s to your emails
- Investing in targeting tools
- Should you or should you not mention your competitors in your cold email
- How to identify your prospect after completing the initial call

Alex Berman
Co-Founder, Experiment 27
10:00 am ET
The 1 2 3 email hack that removes friction and can increase response rates by 457%
In this session you will be taught:
The 1, 2, 3 Email Hack
- The Breakup email
- How to create “friction” in your emails
- How to create successful subject lines
- Why being overly aggressive in your emails can backfire

Steli Efti
Co-Founder, Close.io
10:30 am ET
Attract and reignite prospects gone cold using proven sales followup email templates
In this session you will be taught:
- Five effective email templates
- Tools to reignite your prospect
- The importance of using templates
- Why you should avoid cheesy follow ups
- How to activate sympathy with your prospects

Sapph Li
Founder, Art of Emails
11:00 am ET
A data-backed approach to increase your response rates and get introduced to the correct person
In this session you will be taught:
- Generic phrases to avoid
- Why follow ups are so important, especially if you are in a localized market
- Why you should go the extra step and make your messages personal
- Why timeliness to your prospect’s replies is so important
- The best times to send emails

Matthew Bellows
Founder, Yesware
3:00 pm ET
A survey method using cold emails to separate and warm up your best prospects
In this session you will be taught:
- Differences between cold email leads and warm email leads
- Places you can implement your follow ups
- Increasing your warm and cold email response rates
- Thinking of actions for your recipients to take
- Mike’s opinion on breakup emails

Mike Taber
Founder, Bluetick.io
3:30 pm ET
Ignore the rules of traditional email composition and be human, honest and funny
In this session you will be taught:
- The power of three
- Why sending your prospects actual letters work
- How adding humor to your messages can make you stand out
- Why you should use unusual openers in your emails
- Finding a balance between your sales and gaining your prospect’s attention

Jon Buchan
Founder, Charm Offensive
4:00 pm ET
Day 2 – Targeting By Niche With The Right Mindset
A method of finding your perfect customer and approaching them with a refined message
In this session you will be taught:
- How to improve your messaging with your customers
- How to nail your niche
- The difference between a nice-to-have vs. a need-to-have
- The Pro Tip Pause
- Matrix 1 and Matrix 2

Aaron Ross
Co-Founder, Predictable Revenue
9:00 am ET
Why the difference between offer, offering, and CTA is crucial for solving your prospects problem
In this session you will be taught:
- The difference between an offer and the offering
- The difference between an offer and the CTA
- Why you need to know who your customers are before you can create a powerful offer
- Why you need to start a conversation before selling
- Ways to know that your offer is not working

Damian Thompson
Co-Founder, LeadFuze
9:30 am ET
How to attract the attention of highly qualified prospects with this long-term strategy
In this session you will be taught:
- Rituals for success
- Why the old method of cold emailing does not work
- The first step before contacting anyone
- How long this method will take before you find any success
- How to provide value before requesting a referral

Dave Schneider
Co-Founder, Ninja Outreach
10:00 am ET
A giving, value-based mentality in your cold emails to help prospects kick more ass
In this session you will be taught:
- Being creative in how you outreach
- Using effective CTA’s
- Why you should mention in your email “no is perfectly okay.”
- Why you should get out of the mindset of always creating sales
- Why it’s not always about solving problems but finding problems

Josh Braun
Founder, Sales DNA
10:30 am ET
How to use your ideal client profile to triple your appointments and double your sales pipeline
In this session you will be taught:
- How to come up with your ideal client profile
- Why your initial calls should be research calls and not sales calls
- The ideal response rate you should try to get when it comes to prospecting
- Why email is just the start
- Why having interest, knowledge and credibility in your niche is important

Rod Sloane
UK Manager, Predictable University
3:00 pm ET
How to earn more responses and set more qualified meetings, in less time, using communication habits that apply mental triggers
In this session you will be taught:
- The meaning of brief, blunt and basic emails
- How to build urgency in your follow ups
- The meaning of Tailored, Targeted and Templated emails
- Why you should avoid asking for meetings initially
- How to target customer’s nagging fears and ambitions

Jeff Molander
Founder, Molander & Associates
3:30 pm ET
Key steps to finding and contacting your ultimate buyer to drive high quality meetings
In this session you will be taught:
- How to conduct effective segmentation research
- How you can separate yourself from the floods of information
- Keys to structuring your email messages
- Listening to your customer’s problems
- How you can do more harm than good when reaching out to businesses

John Barrows
Owner, JBarrows
4:00 pm ET
Day 3 – Increasing Efficiency And Unexpected Tools
Write drunk, edit sober: Creative experiments
In this session you will be taught:
- Why you should think outside of your marketing toolkit
- The meaning of “Write drunk. Edit sober”
- Why cold emails are not just for salespeople
- How to create perpetual traffic through content creation
- Why you need to get out of paralysis by analysis to get results

Ryan O’Donnell
Co-Founder, Replyify & SellHack
9:00 am ET
How to understand the Effort equals Opportunity equation that’ll save you 10+ hours a week
In this session you will be taught:
- The most important thing from the buyer’s perspective
- The meaning of E=O
- Tools to improve your cold email
- Being proactive when it comes to gathering information
- Going to the shortest information source during your research phase

Deb Calvert
Founder, People First PS
9:30 am ET
A lean approach to bulk-emailing that will re-vitalize your prospects gone cold
In this session you will be taught:
- Collecting and organizing data on your prospects
- Why a leaner approach to your cold emailing is better
- How to find information about your prospect
- Why you should remember that there is a limit to automation
- Why getting your prospect’s email address is easier than you think

Cathy Patalas
Head of Marketing, Woodpecker.co
10:00 am ET
How to generate up to 20 qualified leads per month using Linkedin prospecting
In this session you will be taught:
- Tools to track requests and send messages
- Why you should invest in LinkedIn Sales Navigator
- How many LinkedIn messages a day you should be sending
- Jake’s simple method to reach out to prospects
- Why you should not come off super sales-y

Jake Jorgovan
Founder, Lead Cookie
10:30 am ET
How to combine voice with your cold email campaigns to build trust and 3x your response rate
In this session you will be taught:
- The email/voicemail process
- The move on message
- Why it is your obligation to reach out to your market if you believe in what you are offering
- Why you shouldn’t fear rejection
- Using the language of your customers to attract them

Wendy Weiss
President, Cold Calling Results
3:00 pm ET
How to focus on personalization and research to get a 50% response rate
In this session you will be taught:
- How to use Quora to get press opportunities
- The wrong way to cold email
- Why you need to build relationships first
- Gathering useful data for journalists
- Giving value to journalists before reaching out to them

Dmitry Dragilev
Founder, JustReachOut
3:30 pm ET
Sell without a hidden agenda with the “all cheese and no whiskers” strategy
In this session you will be taught:
- The meaning behind “all cheese and no whiskers”
- The “two types of cheese” when it comes to cold emailing
- Tools to boost deliverability
- Exporting and segmenting your prospects emails before you reach out to them
- Why you should not use traditional email system

Arvell Craig
Founder, Design That Speaks
4:00 pm ET
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