• Why and how marketing needs to evolve
• The most important part of a cold email
• Why you should not rush into the sales
• A/B testing your emails
• Why your emails’ voice needs to match your website

• The 3 Anatomies of a cold email
• What to do if you get a lot of no’s to your emails
• Investing in targeting tools
• Should you or should you not mention your competitors in your cold email
• How to identify your prospect after completing the initial call

The 1, 2, 3 Email Hack

• The Breakup email
• How to create “friction” in your emails
• How to create successful subject lines
• Why being overly aggressive in your emails can backfire

• Five effective email templates
• Tools to reignite your prospect
• The importance of using templates
• Why you should avoid cheesy follow ups
• How to activate sympathy with your prospects

• Generic phrases to avoid
• Why follow ups are so important, especially if you are in a localized market
• Why you should go the extra step and make your messages personal
• Why timeliness to your prospect’s replies is so important
• The best times to send emails

• Differences between cold email leads and warm email leads
• Places you can implement your follow ups
• Increasing your warm and cold email response rates
• Thinking of actions for your recipients to take
• Mike’s opinion on breakup emails

• The power of three
• Why sending your prospects actual letters work
• How adding humor to your messages can make you stand out
• Why you should use unusual openers in your emails
• Finding a balance between your sales and gaining your prospect’s attention

• How to improve your messaging with your customers
• How to nail your niche
• The difference between a nice-to-have vs. a need-to-have
• The Pro Tip Pause
• Matrix 1 and Matrix 2

• The difference between an offer and the offering
• The difference between an offer and the CTA
• Why you need to know who your customers are before you can create a powerful offer
• Why you need to start a conversation before selling
• Ways to know that your offer is not working

• Rituals for success
• Why the old method of cold emailing does not work
• The first step before contacting anyone
• How long this method will take before you find any success
• How to provide value before requesting a referral

• Being creative in how you outreach
• Using effective CTA’s
• Why you should mention in your email “no is perfectly okay.”
• Why you should get out of the mindset of always creating sales
• Why it’s not always about solving problems but finding problems

• How to come up with your ideal client profile
• Why your initial calls should be research calls and not sales calls
• The ideal response rate you should try to get when it comes to prospecting
• Why email is just the start
• Why having interest, knowledge and credibility in your niche is important

• The meaning of brief, blunt and basic emails
• How to build urgency in your follow ups
• The meaning of Tailored, Targeted and Templated emails
• Why you should avoid asking for meetings initially
• How to target customer’s nagging fears and ambitions

• How to conduct effective segmentation research
• How you can separate yourself from the floods of information
• Keys to structuring your email messages
• Listening to your customer’s problems
• How you can do more harm than good when reaching out to businesses

• Why you should think outside of your marketing toolkit
• The meaning of “Write drunk. Edit sober”
• Why cold emails are not just for salespeople
• How to create perpetual traffic through content creation
• Why you need to get out of paralysis by analysis to get results

• The most important thing from the buyer’s perspective
• The meaning of E=O
• Tools to improve your cold email
• Being proactive when it comes to gathering information
• Going to the shortest information source during your research phase

• Collecting and organizing data on your prospects
• Why a leaner approach to your cold emailing is better
• How to find information about your prospect
• Why you should remember that there is a limit to automation
• Why getting your prospect’s email address is easier than you think

• Tools to track requests and send messages
• Why you should invest in LinkedIn Sales Navigator
• How many LinkedIn messages a day you should be sending
• Jake’s simple method to reach out to prospects
• Why you should not come off super sales-y

• The email/voicemail process
• The move on message
• Why it is your obligation to reach out to your market if you believe in what you are offering
• Why you shouldn’t fear rejection
• Using the language of your customers to attract them

• How to use Quora to get press opportunities
• The wrong way to cold email
• Why you need to build relationships first
• Gathering useful data for journalists
• Giving value to journalists before reaching out to them

• The meaning behind “all cheese and no whiskers”
• The “two types of cheese” when it comes to cold emailing
• Tools to boost deliverability
• Exporting and segmenting your prospects emails before you reach out to them
• Why you should not use traditional email system