Day 1 – Writing and Structuring Your Cold Email

How to make purpose-driven cold email an integral part of your overall marketing strategy

In this session you will be taught:

  • Why and how marketing needs to evolve
  • The most important part of a cold email
  • Why you should not rush into the sales
  • A/B testing your emails
  • Why your emails’ voice needs to match your website

Mike Lieberman

Founder, Square 2 Marketing

9:00 am ET

The 3 anatomies of cold emails that are personalized for industry and niche

In this session you will be taught:

  • The 3 Anatomies of a cold email
  • What to do if you get a lot of no’s to your emails
  • Investing in targeting tools
  • Should you or should you not mention your competitors in your cold email
  • How to identify your prospect after completing the initial call

Alex Berman

Co-Founder, Experiment 27

09:30 am ET

The 1 2 3 email hack that removes friction and can increase response rates by 457%

In this session you will be taught:

The 1, 2, 3 Email Hack

  • The Breakup email
  • How to create “friction” in your emails
  • How to create successful subject lines
  • Why being overly aggressive in your emails can backfire

Steli Efti

Co-Founder, Close.io

10:00 am ET

Attract and reignite prospects gone cold using proven sales followup email templates

In this session you will be taught:

  • Five effective email templates
  • Tools to reignite your prospect
  • The importance of using templates
  • Why you should avoid cheesy follow ups
  • How to activate sympathy with your prospects

Sapph Li

Founder, Art of Emails

10:30 am ET

A data-backed approach to increase your response rates and get introduced to the correct person

In this session you will be taught:

  • Generic phrases to avoid
  • Why follow ups are so important, especially if you are in a localized market
  • Why you should go the extra step and make your messages personal
  • Why timeliness to your prospect’s replies is so important
  • The best times to send emails

Matthew Bellows

Founder, Yesware

3:00 pm ET

A survey method using cold emails to separate and warm up your best prospects

In this session you will be taught:

  • Differences between cold email leads and warm email leads
  • Places you can implement your follow ups
  • Increasing your warm and cold email response rates
  • Thinking of actions for your recipients to take
  • Mike’s opinion on breakup emails

Mike Taber

Founder, Bluetick.io

3:30 pm ET

Ignore the rules of traditional email composition and be human, honest and funny

In this session you will be taught:

  • The power of three
  • Why sending your prospects actual letters work
  • How adding humor to your messages can make you stand out
  • Why you should use unusual openers in your emails
  • Finding a balance between your sales and gaining your prospect’s attention

Jon Buchan

Founder, Charm Offensive

4:00 pm ET

Day 2 – Targeting By Niche With The Right Mindset

A method of finding your perfect customer and approaching them with a refined message

In this session you will be taught:

  • How to improve your messaging with your customers
  • How to nail your niche
  • The difference between a nice-to-have vs. a need-to-have
  • The Pro Tip Pause
  • Matrix 1 and Matrix 2

Aaron Ross

Co-Founder, Predictable Revenue

9:00 am ET

Why the difference between offer, offering, and CTA is crucial for solving your prospects problem

In this session you will be taught:

  • The difference between an offer and the offering
  • The difference between an offer and the CTA
  • Why you need to know who your customers are before you can create a powerful offer
  • Why you need to start a conversation before selling
  • Ways to know that your offer is not working

Damian Thompson

Co-Founder, LeadFuze

9:30 am ET

How to attract the attention of highly qualified prospects with this long-term strategy

In this session you will be taught:

  • Rituals for success
  • Why the old method of cold emailing does not work
  • The first step before contacting anyone
  • How long this method will take before you find any success
  • How to provide value before requesting a referral

Dave Schneider

Co-Founder, Ninja Outreach

10:00 am ET

A giving, value-based mentality in your cold emails to help prospects kick more ass

In this session you will be taught:

  • Being creative in how you outreach
  • Using effective CTA’s
  • Why you should mention in your email “no is perfectly okay.”
  • Why you should get out of the mindset of always creating sales
  • Why it’s not always about solving problems but finding problems

Josh Braun

Founder, Sales DNA

10:30 am ET

How to use your ideal client profile to triple your appointments and double your sales pipeline

In this session you will be taught:

  • How to come up with your ideal client profile
  • Why your initial calls should be research calls and not sales calls
  • The ideal response rate you should try to get when it comes to prospecting
  • Why email is just the start
  • Why having interest, knowledge and credibility in your niche is important

Rod Sloane

UK Manager, Predictable University

3:00 pm ET

How to earn more responses and set more qualified meetings, in less time, using communication habits that apply mental triggers

In this session you will be taught:

  • The meaning of brief, blunt and basic emails
  • How to build urgency in your follow ups
  • The meaning of Tailored, Targeted and Templated emails
  • Why you should avoid asking for meetings initially
  • How to target customer’s nagging fears and ambitions

Jeff Molander

Founder, Molander & Associates

3:30 pm ET

Key steps to finding and contacting your ultimate buyer to drive high quality meetings

In this session you will be taught:

  • How to conduct effective segmentation research
  • How you can separate yourself from the floods of information
  • Keys to structuring your email messages
  • Listening to your customer’s problems
  • How you can do more harm than good when reaching out to businesses

John Barrows

Owner, JBarrows

4:00 pm ET

Day 3 – Increasing Efficiency And Unexpected Tools

Write drunk, edit sober: Creative experiments

In this session you will be taught:

  • Why you should think outside of your marketing toolkit
  • The meaning of “Write drunk. Edit sober”
  • Why cold emails are not just for salespeople
  • How to create perpetual traffic through content creation
  • Why you need to get out of paralysis by analysis to get results

Ryan O’Donnell

Co-Founder, Replyify & SellHack

9:00 am ET

How to understand the Effort equals Opportunity equation that’ll save you 10+ hours a week

In this session you will be taught:

  • The most important thing from the buyer’s perspective
  • The meaning of E=O
  • Tools to improve your cold email
  • Being proactive when it comes to gathering information
  • Going to the shortest information source during your research phase

Deb Calvert

Founder, People First PS

9:30 am ET

A lean approach to bulk-emailing that will re-vitalize your prospects gone cold

In this session you will be taught:

  • Collecting and organizing data on your prospects
  • Why a leaner approach to your cold emailing is better
  • How to find information about your prospect
  • Why you should remember that there is a limit to automation
  • Why getting your prospect’s email address is easier than you think

Cathy Patalas

Head of Marketing, Woodpecker.co

10:00 am ET

How to generate up to 20 qualified leads per month using Linkedin prospecting

In this session you will be taught:

  • Tools to track requests and send messages
  • Why you should invest in LinkedIn Sales Navigator
  • How many LinkedIn messages a day you should be sending
  • Jake’s simple method to reach out to prospects
  • Why you should not come off super sales-y

Jake Jorgovan

Founder, Lead Cookie

10:30 am ET

How to combine voice with your cold email campaigns to build trust and 3x your response rate

In this session you will be taught:

  • The email/voicemail process
  • The move on message
  • Why it is your obligation to reach out to your market if you believe in what you are offering
  • Why you shouldn’t fear rejection
  • Using the language of your customers to attract them

Wendy Weiss

President, Cold Calling Results

3:00 pm ET

How to focus on personalization and research to get a 50% response rate

In this session you will be taught:

  • How to use Quora to get press opportunities
  • The wrong way to cold email
  • Why you need to build relationships first
  • Gathering useful data for journalists
  • Giving value to journalists before reaching out to them

Dmitry Dragilev

Founder, JustReachOut

3:30 pm ET

Sell without a hidden agenda with the “all cheese and no whiskers” strategy

In this session you will be taught:

  • The meaning behind “all cheese and no whiskers”
  • The “two types of cheese” when it comes to cold emailing
  • Tools to boost deliverability
  • Exporting and segmenting your prospects emails before you reach out to them
  • Why you should not use traditional email system

Arvell Craig

Founder, Design That Speaks

4:00 pm ET

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